About Us
Off Road America is built on a simple idea: bring people together around the trails, terrain, and culture that make off-roading special. Our vision is to create events that feel welcoming, well-organized, and genuinely enjoyable—whether someone is new to the sport or has been wheeling for decades. ORA focuses on showcasing great trails, building relationships between enthusiasts and manufacturers, and creating experiences that strengthen the off-road community.
Over time, we aim to expand opportunities for people to learn, improve their skills, and understand the land they recreate on, but we are intentional about growing this piece naturally and at a pace that fits the community’s needs.As Off Road America develops, we are also committed to being a positive voice for responsible recreation.
We believe that community involvement, respectful use of public lands, and basic trail stewardship help ensure these places remain open for future generations. While we are not positioning ORA as a formal advocacy organization, we recognize that the off-road community plays an important role in protecting access, and we want to support that effort in practical, approachable ways. By combining great events with thoughtful education and a culture of respect for the land, ORA aims to contribute to a stronger and more connected off-road world.
Dana Zamalloa is an accomplished marketing strategist and brand builder whose career spans some of the most recognized companies in motorsports and automotive lifestyle. With senior roles at Toyo Tires, Continental Tire, and General Tire, Dana has helped shape national campaigns, athlete programs, event activations, and partnerships that reach millions of enthusiasts across the country.
Her experience also extends into entertainment, including work on Fast & Furious 7, where she helped connect automotive culture with global audiences. Dana’s strength lies in elevating brands through storytelling, partner collaboration, and highly polished event execution.
At Off Road America, Dana leads the initiative to create memorable experiences, world-class event presentation, and meaningful relationships with manufacturers and sponsors. Her ability to unite brands, athletes, and communities gives ORA a professional edge and ensures attendees feel part of something bigger than a single trail run.With a reputation for integrity, creativity, and follow-through, Dana brings the marketing and experiential expertise that transforms ORA from an event series into a movement within the off-road industry.
Who We Are
Ranch Pratt is a lifelong innovator and community builder in the off-road world. With decades of experience spanning event creation, motorsports leadership, product development, and industry advocacy, Ranch brings a rare combination of operational discipline and deep cultural understanding to Off Road America.
He is the founder of the Rock Crawlers Association of America (RCAA) and a co-founder of both UROC and TeraFlex, organizations that helped professionalize modern rock crawling and elevate the standards of competitive off-road events. Ranch also co-founded the Rock Motorsports Hall of Fame, honoring the pioneers who shaped the sport.
Today, Ranch serves as President of the BlueRibbon Coalition, where he works to protect public-lands access for millions of outdoor enthusiasts nationwide. His background in high-level operations, large-scale event logistics, land-use policy, and industry partnerships provides Off Road America with an unmatched foundation of experience.
Ranch’s vision for ORA centers on running events that are professional, safe, community-focused, and built for long-term growth—all while celebrating the culture, people, and spirit of off-road adventure.